Ushodaya Enterprises, whicih owns Eenadu and ETV, won bids for four FM channes in Telugu states. But it did not bid for Hyderabad which got highet bid amount in second round of the FM Phase III auctions. Hyderabad notched the highest Rs 23.4 crore and the bid was made by Sun Group company Kal Radio. Ushodaya Enterprises got Viajayawada for Rs. 7 Crore. It also bids for Warangal (Rs. 1.25 Crore) Rajahmundry (Rs. 1.5 Cr) Tirupatii (Rs 4.50 Crore). Eenadu to face competition from Times of India Group company Entertainment Network India Limited both in Warangal and in Rajahmundry. Kal Radio is the sole bidder for Nellore.
Altogether 66 radio channels have been provisionally sold for over Rs200 crore in 48 towns in the second round of the FM Phase III auctions held by the I&B ministry,
The slot for FM radio in Dehradun notched the second highest bid after Hyderabad for nearly Rs15.61 crore. It was made by South Asia FM Limited, which is also linked to the Sun Group headed by Kalanithi Maran.
Bids were invited for the second batch of FM Phase-III consisted of 266 channels in 92 cities. 200 channels found no takers.